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About The Natural Baby Company


The Natural Baby Company: A new generation of natural baby care.

Over the years trends come and go. Styles emerge and fade. But one thing stands the test of time – parents want to give their babies the best. That is The Natural Baby Company's purpose – to give parents everywhere the tools they need to provide their children with premium, accessible, modern, green, easy-to-use diapering and natural baby products. To help our children live health conscious and earth friendly lives. And to simplify the way parents nurture baby, naturally.

Our History: A story of growth and rebirth.

What began as Montana’s Diaper Store, an online retail site operating out of founder Kim Ormsby’s laundry room, quickly grew into the inspiration that would revolutionize the natural parenting industry. In 2008, Kim created a line of eco-friendly parenting products to solve the daily issues parents face while nurturing their babies, and developed The Natural Baby Company. The Natural Baby Company was met with great success, particularly with the 2009 launch of GroVia (previously GroBaby), a modern and eco-friendly cloth diapering system that took the market by storm. In 2010, The Natural Baby Company also became the exclusive distributor of Hevea natural rubber pacifiers and teethers. The launch of The Natural Baby Company has changed many lives by helping us grow and giving us the opportunity to grow our babies into healthy, mindful children. 

The Natural Baby Company is your one-stop-shop for all-natural baby products that you can feel good about, including:

  • Cloth Diapers: We offer premium cloth diaper brands including GroVia, Sloomb and Kiwi Pie. From all-in-ones to hybrid shells to toddler trainers, our selection of modern diapers is the ultimate combination of eco-friendly convenience.
  • Baby Gear: We have all of the top-quality gear you'll need for your baby, including car seats, bedding, strollers, pacifiers, teethers, diaper bags and more. We are proud to carry the best brands in the industry - choose from Aden+Anais, Chewbeads, LifeFactory and Hevea
  • Baby Feeding Products: Looking for the best in natural feeding products for your baby? We've got it all - bottles, sippy cups, breastfeeding gear, baby food making supplies, lunch containers and more. Our vast selection includes products from Kid Basix, Hygeia and Mimijumi.
  • Baby Carriers & Wraps: Keep your baby safe and secure while on-the-go with our full selection of top-of-the-line carriers, slings and wraps from premium brands like Boba, Ergobaby and Moby.
  • Natural Dolls & Toys: We offer a full line of eco-friendly and sustainable toys that you can feel good about. Choose from a variety of well-known brands including Hape and Haba.
  • Baby Wellness: Looking for the best in environmentally-friendly health and wellness products available? We've got you covered with a selection of natural toiletries, sunscreen, bath toys and towels from top brands like 3 Sprouts, Hevea, Nosefrida.

Awards & Recognition: you don’t have to take our word for it.

These are just a few of the specific awards that have resulted from our industry-changing approaches.

Our Team

Collaborating worldwide to build the world’s best cloth diapers.

GroVia is a committed group of family-oriented men and women in the U.S. and elsewhere that are working together to make a difference for families and babies everywhere.

Founder & Chief Innovator, Kim Ormsby 
As a little girl, growing up in Montana, I knew two things:  I loved animals and babies and someday I would do something great with this love.  What started as a dream to bring healthy, green, innovative products to other families, The Natural Baby Company and GroVia snowballed into much more.  As our family grew so did our little company.  I've been incredibly fortunate to have assembled a team of talented people who are just as passionate about our goals as I am.  This has allowed me to continue to use my experience as a mom and inspiration from my children to create fantastic products that meet the needs of today's families in the most eco-friendly, healthy, modern way possible. 

CEO, Jeff Batton

As a father of two with a professional background that spans everything from socially motivated investing to high tech startups to Wall Street finance, I feel like I have finally found “the perfect fit” with GroVia and The Natural Baby Company.  It is rare to find a company that can simultaneously create significant and lasting impacts for its customers and for the world at large.  And to be able to do this kind of meaningful work from a location and community that affords an unmatched work-life balance is icing on the cake.

Operations Director, Jennifer Lewis

Some say I'm OCD, to me, it's common sense... Order + creativity = success. Growing up in the world's first national park, I could be found cleaning, decorating and rearranging my room rather than outside with the buffalo. This led me to find a career where I could really help organize, structure and share my love for creativity and processes while working with amazing people. As my family grows, I hope to be able to share with them my appreciation for ingenuity, making earth friendly choices and hard work that I have learned while working at The Natural Baby Company and GroVia. 

Design Director, Hiller Higman

My name is Hiller Higman and I draw bicycles for a living. Today it's bicycles. Tomorrow it may be dogs, cats, robots, spaceships or clouds. I feel fortunate that I can make a living doing this while posing as a graphic designer, web programmer, brand creator.  Over the years I have been fortunate to be able to develop prints, websites, identities, advertising, and illustrations for The Natural Baby Co., nearly from the start of the business. It's rewarding to watch the natural growth of a great product and a great company.

Marketing Director, Jessica Drost

 I used to think that a job was a job, and that it didn’t really matter what you did as long as you got paid. As I've grown older and had the opportunity to work at several different types of companies, I've come to realize that finding the right “fit” is extremely important, and actually quite hard to do. That’s why I am so excited to have found a company whose mission is to create innovative, eco-friendly products for families around the world. Now, not only do I get to feel good about coming to work every day, but I also feel empowered and energized to do my part to help this amazing company grow. Combine this with GroVia and The Natural Baby Company’s “work hard, play hard” mentality and it’s the ideal combination for this creative, outdoor-loving Montana girl.

Controller, Troy Paulson

As a third generation accountant, I followed a seemingly different career path. After ski instructing and adventuring around the world in locations from South Dakota to Germany, I finally got my accounting degree and my wife and I made the move to Montana. Once here, my passion for the outdoors grew even more and I find myself enjoying everything this amazing landscape has to offer from rafting, skiing, hunting and camping to hiking and exploring Yellowstone Park. To be honest, since my only "children" (to date) have four legs and a wagging tail, prior to joining The Natural Baby Company and GroVia, I didn't even know cloth diapers still existed!  Working here has been both an eye-opening and exciting experience - to learn about a product that's not only baby and earth friendly, but great for your wallet too.



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