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Their products are made from superior quality materials that are toxin free, hypoallergenic, and perfectly safe for both your baby and the environment. 7AM proudly designs products that embody “style and peace of mind on-the-go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e7AM loves life and are proud to be a PETA certified, 100% vegan company.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"7am-oxford-backpack-mini-ash-rose-ecru-pink","title":"7AM Oxford Backpack, Mini- Ash Rose, Ecru, Pink","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Oxford Mini backpack goes wherever they go — school days, camp adventures, playdates, and everywhere in between. With a pop of color, it's the one bag that keeps up with them. 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