{"title":"Shop By Age","description":"\u003ch3\u003e\n\u003ca title=\"0+ Months\" href=\"https:\/\/www.thenaturalbabyco.com\/collections\/shop-by-age\/0+\"\u003e0+\u003c\/a\u003e | \u003ca title=\"6 Months+\" href=\"https:\/\/www.thenaturalbabyco.com\/collections\/shop-by-age\/6-Months-+\"\u003e6 Months +\u003c\/a\u003e | \u003ca title=\"12 Months+\" href=\"https:\/\/www.thenaturalbabyco.com\/collections\/shop-by-age\/12-Months+\"\u003e12 Months +\u003c\/a\u003e | \u003ca href=\"https:\/\/www.thenaturalbabyco.com\/collections\/shop-by-age\/18-Months+\" title=\"18 Months+\"\u003e18 Months+\u003c\/a\u003e | \u003ca href=\"https:\/\/www.thenaturalbabyco.com\/collections\/shop-by-age\/2-Years+\" title=\"2 Years+\"\u003e2 Years+\u003c\/a\u003e | \u003ca href=\"https:\/\/www.thenaturalbabyco.com\/collections\/shop-by-age\/3-Years+\" title=\"3 Years+\"\u003e3 Years+\u003c\/a\u003e | 6\u003ca href=\"https:\/\/www.thenaturalbabyco.com\/collections\/shop-by-age\/7-Years+\" title=\"7 Years+\"\u003e Years+\u003c\/a\u003e\n\u003c\/h3\u003e","products":[{"product_id":"2-3years-plan-toys-oval-xylophone","title":"Plan Toys Oval Xylophone","description":"\u003cp\u003eThis colorful xylophone is an enjoyable way to stimulate children's natural sense of harmony and rhythm.\u003c\/p\u003e\n\u003cp\u003eHelps to develop hand eye coordination while stimulating a child's natural sense of harmony and rythm.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures 5 colorful panels that play musical tones when struck with the mallet\u003c\/li\u003e\n\u003cli\u003eBase has sturdy construction with handle on the end of easy grasping\u003c\/li\u003e\n\u003cli\u003eSafe and non-toxic. Uses water-based paints and organic pigments\u003c\/li\u003e\n\u003cli\u003eSustainably made in Thailand using chemical-free rubberwood, formaldehyde-free glue, organic pigments, and water-based dyes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eAge: 3 Years +\u003c\/li\u003e\n\u003cli\u003eMade in Thailand\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Plan Toys","offers":[{"title":"Default Title","offer_id":3114921656343,"sku":"285","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2386\/1081\/products\/7f358d7ba9c301c915ccd8be71e8904c.jpg?v=1683438042"},{"product_id":"6-12months-plan-toys-water-blocks","title":"Plan Toys Water Blocks","description":"\u003cp\u003eHelp your little one learn about the way water moves with these Water Blocks. We love the natural wood that surrounds the primary colors of the water. It's also fun to look through the blocks to see the world in another color!\u003c\/p\u003e\n\u003cp\u003eEach block has been tested to ensure your child's safety. 6 pieces are included in the sturdy cardboard box.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAge: 3+\u003c\/li\u003e\n\u003cli\u003eMade in Thailand\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Plan Toys","offers":[{"title":"Default Title","offer_id":3114926374935,"sku":"286","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2386\/1081\/products\/download_20.jpeg?v=1683438054"},{"product_id":"3-4years-plan-toys-fruits-and-vegetables-assorted","title":"Plan Toys Assorted Fruits \u0026 Vegetables","description":"\u003cp\u003e\u003cspan\u003ePRETEND PLAY: Role play as a little chef and practice making your favorite dishes! Children can let their imaginations run wild in the kitchen with the Assorted Fruit \u0026amp; Vegetable Set. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSUSTAINABLY-MADE: This set consists of 7 colorful rubberwood pieces that are pigmented with water-based and natural dyes that are free from harmful chemicals. Softened edges leave each piece child-friendly and safe for free play. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eREALISTIC VARIETY: With an Apple Pear Orange Banana Cucumber Mushroom and Carrot for ingredients little ones can use the included cooking utensils and tray to prepare dinner for the whole family! Each piece is suited with velcro so kids can chop fruits and vegetables into pieces like they would in a real-life kitchen. After cutting kids can assemble the fruits and veggies back together and make something new. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSUPPORTS DEVELOPMENT: The Fruit \u0026amp; Vegetable play set helps strengthen fine and gross motor skills while also enhancing creative thinking and hand-eye coordination. Additionally children can learn new kitchen vocabulary - supporting their language and communication skill development. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSOCIAL PLAY: With a little companion kids can pretend to be parents cooking for a family restaurant owners party hosts or famous chefs - improving social skills as a result. INCLUDES: 8 pieces of produce 1 knife and 1 cutting board. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAge: 18M+\u003c\/li\u003e\n\u003cli\u003eMade in Thailand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003ePackage Dimension (W x L x H) :\u003c\/h6\u003e\n\u003cdiv class=\"product-detail__\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"metafield-dimension\"\u003e\u003cspan class=\"metafield-dimension_value\"\u003e11.02 \u003c\/span\u003e\u003cspan class=\"metafield-dimension_unit\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e X \u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"metafield-dimension\"\u003e\u003cspan class=\"metafield-dimension_value\"\u003e2.95 \u003c\/span\u003e\u003cspan class=\"metafield-dimension_unit\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e X \u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"metafield-dimension\"\u003e\u003cspan class=\"metafield-dimension_value\"\u003e7.4 \u003c\/span\u003e\u003cspan class=\"metafield-dimension_unit\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch6\u003eProduct Dimension (W x L x H) :\u003c\/h6\u003e\n\u003cdiv class=\"product-detail__\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"metafield-dimension\"\u003e\u003cspan class=\"metafield-dimension_value\"\u003e9.84 \u003c\/span\u003e\u003cspan class=\"metafield-dimension_unit\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e X \u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"metafield-dimension\"\u003e\u003cspan class=\"metafield-dimension_value\"\u003e5.12 \u003c\/span\u003e\u003cspan class=\"metafield-dimension_unit\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e X \u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"metafield-dimension\"\u003e\u003cspan class=\"metafield-dimension_value\"\u003e1.97 \u003c\/span\u003e\u003cspan class=\"metafield-dimension_unit\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Plan Toys","offers":[{"title":"Default Title","offer_id":3114935255063,"sku":"913","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2386\/1081\/products\/3416_PlanToys_ASSORTED_FRUIT_and_VEGETABLE_Pretend_Play_Fine_Motor_Imagination_Language_and_Communications_Social_18m_Wooden_toys_Education_toys_Safety_Toys_Non-toxic_0.png?v=1683438086"},{"product_id":"jellycat-fuddlewuddle-animals-lion-medium","title":"Jellycat Fuddlewuddle Lion - Medium","description":"\u003ch3\u003e\u003cstrong\u003e*Limit 2 per customer\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003eFuddlewuddle Lion has (unofficially) appointed himself Jellycat's resident Tube Station Explorer, determined to visit every stop on the London Underground. He’s especially fond of stations with escalators – ideal for a dramatic mane toss.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWhen he’s not getting slightly lost on the Circle Line, he’s comparing adventure notes with Wanderlust Elly – because nobody does accidental detours quite like her.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eTop tip: always pack biscuits. Zone 6 is farther than you think. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"detail-item detail-product_dimensions tw-list-item tw-list-disc tw-list-inside\"\u003eDimensions:\u003cspan\u003e \u003c\/span\u003e9.1in x 5.1in x 3.5in\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-sitting_height tw-list-item tw-list-disc tw-list-inside\"\u003eSitting Height:\u003cspan\u003e \u003c\/span\u003e9in\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-material tw-list-item tw-list-disc tw-list-inside\"\u003eMain Materials:\u003cspan\u003e \u003c\/span\u003ePolyester, Acrylic\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_inner_filling tw-list-item tw-list-disc tw-list-inside\"\u003eInner Filling:\u003cspan\u003e \u003c\/span\u003ePolyester Fibers, PE Beans\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_eye_type tw-list-item tw-list-disc tw-list-inside\"\u003eHard Eye\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_eye_type tw-list-item tw-list-disc tw-list-inside\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_eye_type tw-list-item tw-list-disc tw-list-inside\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"detail-item detail-washing_and_care_instructions tw-list-item tw-list-disc tw-list-inside\"\u003eCare Instructions:\u003cspan\u003e \u003c\/span\u003e86 degree Fahrenheit wash only. Do not tumble dry, dry clean, or iron. Check all labels upon arrival of purchase\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-safety_recommendations tw-list-item tw-list-disc tw-list-inside\"\u003eSafety Recommendations:\u003cspan\u003e \u003c\/span\u003eNot recommended for children under 12 months due to fibre shedding\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-safety_testing tw-list-item tw-list-disc tw-list-inside\"\u003eTested to and complies with EN71, ASTM, and ISO 8124\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":3115415797783,"sku":"Jelly-Fuddle-Lion","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2386\/1081\/files\/Screenshot2026-04-28at7.47.44PM.png?v=1777500747"},{"product_id":"jellycat-fuddlewuddle-animals-elephant-medium","title":"Jellycat Fuddlewuddle Elephant - Medium","description":"\u003ch4 class=\"productbody no-gaps f-xspace\"\u003e\u003cstrong\u003e* Limit 1 per customer\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv\u003eFuddlewuddle Elephant is in training to become a nurse. He might be a little squeamish, but he doesn’t let that hold him back!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eHe’s currently on placement at the Jellycat Hospital, where his gentle trunk is surprisingly handy for applying plasters and holding paws. His bedside manner needs a little work admittedly – he gets flustered by clipboards, and once fainted during a tutorial on jellybean-related injuries – but he means well.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eTender-hearted and always trying, he’s the perfect pal when you’re under the weather. Just don’t ask him to take your temperature...\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"detail-item detail-product_dimensions tw-list-item tw-list-disc tw-list-inside\"\u003eDimensions:\u003cspan\u003e \u003c\/span\u003e9.1in x 5.1in x 3.5in\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-sitting_height tw-list-item tw-list-disc tw-list-inside\"\u003eSitting Height:\u003cspan\u003e \u003c\/span\u003e9in\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-material tw-list-item tw-list-disc tw-list-inside\"\u003eMain Materials:\u003cspan\u003e \u003c\/span\u003ePolyester\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_inner_filling tw-list-item tw-list-disc tw-list-inside\"\u003eInner Filling:\u003cspan\u003e \u003c\/span\u003ePolyester Fibers, PE Beans\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_eye_type tw-list-item tw-list-disc tw-list-inside\"\u003eHard Eye\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_eye_type tw-list-item tw-list-disc tw-list-inside\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_eye_type tw-list-item tw-list-disc tw-list-inside\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"detail-item detail-washing_and_care_instructions tw-list-item tw-list-disc tw-list-inside\"\u003eCare Instructions:\u003cspan\u003e \u003c\/span\u003e86 degree Fahrenheit wash only. Do not tumble dry, dry clean, or iron. Check all labels upon arrival of purchase\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-safety_recommendations tw-list-item tw-list-disc tw-list-inside\"\u003eSafety Recommendations:\u003cspan\u003e \u003c\/span\u003eSuitable from birth\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-safety_testing tw-list-item tw-list-disc tw-list-inside\"\u003eTested to and complies with EN71, ASTM, and ISO 8124\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":3115416780823,"sku":"Jelly-Fuddle-Eleph","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2386\/1081\/files\/Screenshot2026-04-28at7.52.56PM.png?v=1777500747"},{"product_id":"caaocho-la-the-butterflyfish","title":"CaaOcho La the Butterflyfish","description":"\u003cp\u003eCaaOcho's La the Butterflyfish is an all natural bath toy that promotes visual and tactile stimulation through bright colors and various textures. These toys are safe for baby, as they are hermetically sealed, preventing the growth of mold and bacteria.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAge: 0+ months\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% natural rubber\u003c\/li\u003e\n\u003cli\u003eBPA, PVC, Phthalate, Nitrosamine free\u003c\/li\u003e\n\u003cli\u003eMAde with food-grade paint\u003c\/li\u003e\n\u003cli\u003eHermetically sealed design prevents the accumulation of bacteria, mould and dirt\u003c\/li\u003e\n\u003cli\u003eFloats perfectly\u003c\/li\u003e\n\u003cli\u003ePromotes sensory development\u003c\/li\u003e\n\u003cli\u003eBright colours for visual stimulation\u003c\/li\u003e\n\u003cli\u003eDifferent textures for tactile exploration\u003c\/li\u003e\n\u003cli\u003ePerfectly sized for baby’s hands\u003c\/li\u003e\n\u003cli\u003eSoft enough for baby’s mouth\u003c\/li\u003e\n\u003cli\u003eDevelops hand-eye coordination and gross motor skills\u003c\/li\u003e\n\u003cli\u003eDevelops a sense of cause and effect and spatial awareness\u003c\/li\u003e\n\u003cli\u003eIntroduces social development through interactive play\u003c\/li\u003e\n\u003cli\u003eSparks the imagination\u003c\/li\u003e\n\u003cli\u003eProduced sustainably and biodegradable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eMade in China\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CaaOcho","offers":[{"title":"Default Title","offer_id":3115817795607,"sku":"11249","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2386\/1081\/products\/51b509c5e4e189200659a8c3cf35ca8f.png?v=1683438109"},{"product_id":"caaocho-mele-the-sea-turtle","title":"CaaOcho Mele the Sea Turtle","description":"\u003cp\u003eMele the Sea Turtle will create a load of bath time fun! 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Her latest collection is called Lift Me Gently: Vol. 3, a soothing blend of harps, synthesizers, and ambient choral ‘ahhhs’. You’ll hear it playing in every high-rise building with good acoustics. Her next goal: ambient restaurant music.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eShe may be mellow, but don’t touch her synth settings. That flute solo took hours!\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_dimensions tw-list-item tw-list-disc tw-list-inside\"\u003eDimensions:\u003cspan\u003e \u003c\/span\u003e12.2in x 4.7in x 3.5in\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-sitting_height tw-list-item tw-list-disc tw-list-inside\"\u003eSitting Height:\u003cspan\u003e \u003c\/span\u003e9in\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-material tw-list-item tw-list-disc tw-list-inside\"\u003eMain Materials:\u003cspan\u003e \u003c\/span\u003ePolyester\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_inner_filling tw-list-item tw-list-disc tw-list-inside\"\u003eInner Filling:\u003cspan\u003e \u003c\/span\u003ePolyester Fibers, PE Beans\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_eye_type tw-list-item tw-list-disc tw-list-inside\"\u003eHard Eye\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_eye_type tw-list-item tw-list-disc tw-list-inside\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"detail-item detail-product_eye_type tw-list-item tw-list-disc tw-list-inside\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"detail-item detail-washing_and_care_instructions tw-list-item tw-list-disc tw-list-inside\"\u003eCare Instructions:\u003cspan\u003e \u003c\/span\u003e86 degree Fahrenheit wash only. 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