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We love Jellycat bunnies, we have Smudge the Rabbit and he is amazing. My daughter LOVES "Bub Bubs," so while browsing through them one night she caught me and could not stop grabbing at and getting so excited about this Bub Bub (and Beau). Finally after a couple days of her begging to see it, we decided on Blush and it will be her Potty Training Prize, we have a chart with stickers and the new Bub Bub. She's never been more motivated! It's absolutely beautiful and so soft, I can't wait for her to earn it!