We were unable to attend a birthday party in person so I decided to email the gift card to the mom. She was excited to choose something from the website instead of just getting something she most likely wouldn't have chosen in the first place!
I loved giving gift cards to two first time mothers. Whatever they order will become family heirlooms, just as did for me 30 years ago.
I love Natural Baby! No matter what I order, my daughter-in-law thinks I'm a genius gift-giver :)