About The Natural Baby Company


Our promise at The Natural Baby Company is to provide products that are the highest quality, healthy, and environmentally friendly to parents throughout the world. We strive to empower our employees and customers with the knowledge necessary to make a positive impact on the planet through natural parenting.


What began as Montana’s Diaper Store, an online retail site operating out of founder Kim Ormsby’s laundry room, has quickly grown into the inspiration that would revolutionize the natural parenting industry. In 2008, Kim created a line of eco-friendly parenting products to solve the daily issues parents face while nurturing their babies, and developed The Natural Baby Company.

The Natural Baby Company found great success, particularly with the 2009 launch of GroVia, a modern, eco-friendly diapering system that took the market by storm. Since the launch of GroVia, the system has changed many lives. It compelled us to grow as a company. It pushed us to grow as families. It’s forced us to grow as parents. And it gave us the opportunity to grow our babies into healthy, mindful children.

In 2022, The Natural Baby Company found new owners, Ben and Jess Jahn. This wonderful Bozeman family brings a new generation of excitement and growth to The Natural Baby Company.

The Natural Baby Company is your one-stop-shop for all-natural baby products that you can feel good about, including:

  • Cloth Diapers: We offer premium cloth diaper brands including GroVia. From all-in-ones to hybrid shells to toddler trainers, our selection of modern diapers is the ultimate combination of eco-friendly convenience.
  • Baby Gear: We have all of the top-quality gear you'll need for your baby, including, bedding, pacifiers, teethers, diaper bags and more. We are proud to carry the best brands in the industry - choose from Saranoni, Kyte, Baby Bjorn and BiBs.
  • Baby Feeding Products: Looking for the best in natural feeding products for your baby? We've got it all - bottles, sippy cups, breastfeeding gear, baby food making supplies, lunch containers and more. Our vast selection includes products from LifeFactory, Baby Quoddle, Mushie and Comotomo.
  • Natural Dolls & Toys: We offer a full line of eco-friendly and sustainable toys that you can feel good about. Choose from a variety of well-known brands including Grimm's, Grapat, and Haba.
  • Baby Wellness: Looking for the best in environmentally-friendly health and wellness products available? We've got you covered with a selection of natural toiletries, sunscreen, bath toys and towels from top brands like Legendairy, Goop, Earth Mama, and Dabble and Dollop .