Maive is a collection of classic, minimal, everyday jewelry all designed keeping comfort, quality, affordability, and the significance of jewelry in mind. Made with love, each Maive piece is created to become an extension of those wearing it.
Maive is a female-owned and operated business that started in 2013 as Seoul Little by Charlotte Park. The journey of what is now Maive started when Charlotte first sought out meaningful and personal gifts for her loved ones. During her search, she decided to make a series of charmed necklaces each designed to tell a story and symbolize an experience, a milestone, or treasured memory. This led to her friends and family asking to gift her jewelry to others. Soon after, Charlotte started selling her handmade pieces on Etsy with the intent and desire of raising funds for an orphanage in Seoul, South Korea. It was then that Seoul Little was born. Later that year her jewelry was being worn by thousands in over 50 countries. What started out as a means to make a small donation soon turned into a business that continues to make giving a part of their core mission.
In 2016, Charlotte teamed up with her sister in law Mary to create a sister brand called Maive. After a few years they teamed up again to merge both their brands into one. The name Maive was kept since it was a product of their collaboration and represented their sisterhood/partnership. In November 2020, Maive was relaunched.